You can’t put a price on walking into a family-owned store that truly cares about its customers, community, and clientele. The store that has made a lasting impression on the North Shore for the past two decades is ENAZ. The trendy boutique was founded by Susan Lurie in the early ‘90s and originally started as a 400 square-foot custom leather studio at 441 Central Ave. Sisters Samantha Shapiro, Melinda Kaplan, and Lena Blitstein came on board and the shop eventually expanded into the 4,000 square-foot space, located across the street at 444 Central Ave.

ENAZ stands for Energy…Nature…Attitude…Zest for Life, a mantra the owners live by. The shop offers a true mother-daughter experience and has a warm and welcoming atmosphere. Enaz is stylish for young moms and women of every age. Nothing in-store is overly trendy; there are quality pieces that can last a lifetime if handled with care.

“The items that people buy, they wear forever – that’s one of the best compliments I can ever receive,” owner Samantha Shapiro speaks of her secret to success. “There’s something here for everyone…we listen to our customers,” Samantha says.

Enaz supports local jewelry designers and also makes their own perfume oils and lotions in their Spa Bar. Over 20+ scented oils can be packaged as a roller bottle, diffuser, bath gel or lotion. These are great for a housewarming gift, a teacher, or someone feeling under the weather.

Enaz is nestled into HP’s East End – the actual beginning of Central Avenue. It’s a great place to start your shopping (don’t forget about the giant parking lot) and move your way down. This weekend only, take 20% off all clothing* and take an additional 20% off the sale rack. (* Excludes jewelry & accessories. ** No adjustments to prior receipts. Sale honored in both store locations.  Hard marked sale items are final sale.)

Don’t forget to shop Highland Park’s East End this Thursday, April 27th from 5 p.m. – 9 p.m. Find a gift for Mother’s Day, a cute outfit for spring, and enjoy something yummy at one of our participating restaurants. 


Sheryl Stationery Station

Imagine being surrounded by happy occasions 99% of the time!  Sheryl Oberman, the owner of Stationery Station, is that lucky lady.  As Stationery Station celebrates their 40th Anniversary, Sheryl took a moment to reflect upon her business over the years.

Family and friends have been interwoven throughout her business life.  Sheryl started Stationery Station with her friend (purchasing a stationery store in Highland Park) just after having her daughter.  As their location moved around Downtown, Sheryl fondly remembers her daughter playing in the store after school, creating her own “girl club” headquarters inside.

Located in Port Clinton Square for the last 16 years, Sheryl enthuses her love for paper – no matter what format – invitations, notecards, notepads – she loves the design, the processes, and the paper itself.  Filled with creativity, Sheryl and her staff fulfill people’s visions and dreams for the occasions that are important milestones in their lives.

Stationery Station customers say “Stationery Station is where every creative spirit goes for nourishment.”  Over forty years, Sheryl and her staff have built a loyal following due to Sheryl’s mantra: “Service Without Fail”.  Sheryl’s dedication has resulted in forty years of happy clients.  Beyond that, Sheryl’s mantra has extended beyond her business to our City.  Sheryl is not only a business owner in Highland Park, but she is a resident, and she has dedicated time to our City through the Business and Economic Development Commission.  Sheryl embodies “Service Without Fail” in everything that she does.

To celebrate their 40th, Stationery Station will have 10 Days of Giveaways followed by their annual stationery sale.  Go to Stationery Station’s Facebook page starting April 3rd to enter to win some creatively fun giveaways.  Stop by Stationery Station and help them celebrate!



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